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Beginner’s Social Media Checklist for Small Business Owners

Beginner’s Social Media Checklist for Small Business Owners

by Andrew Leschnik | Nov 16, 2018 | Social Media

If you’ve just opened a business or haven’t yet set up social media channels for your existing business, the world of social media can be one that’s overwhelming for some. You’re probably well aware of why you need social media: You can build...
How to Promote Your Next Event with Marketing Automation

How to Promote Your Next Event with Marketing Automation

by Andrew Leschnik | Nov 2, 2018 | Marketing Automation

If you’re planning an event for your business, you have enough to worry about: the venue, the guest list, the entertainment, the food and drinks, the programming, what you hope guests will take away from it and more. If you want people to show up to your event,...
9 Ways to Increase E-Commerce Conversions

9 Ways to Increase E-Commerce Conversions

by Andrew Leschnik | Oct 19, 2018 | Conversion Optimization

The sad news is, most people who visit your e-commerce site ultimately won’t click “purchase” on their first visit. The 2017 E-Commerce Benchmark KPI Study, an analysis of more than 140 million website sessions and more than $530 million in online...
What Is Negative SEO, and How Can It Impact Your Business?

What Is Negative SEO, and How Can It Impact Your Business?

by Andrew Leschnik | Oct 12, 2018 | SEO

Have you always had a solid ranking for a particular web page or piece of content, and all of a sudden it has tumbled? Or have you noticed in your analytics tool that your overall traffic has taken a significant dip? If nothing much has changed on your end in terms of...
What Is Interactive Content Marketing? How Can Your Business Use It?

What Is Interactive Content Marketing? How Can Your Business Use It?

by Andrew Leschnik | Oct 5, 2018 | Content Marketing, Inbound Marketing

Most marketers are using content marketing in their strategies, with MarketingProfs reporting 91% of B2B marketers and 86% of B2C marketers using it in 2018. Content marketing works – it notches three times as many leads and costs nearly two-thirds less money than...
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