by Andrew Leschnik | Nov 16, 2018 | Social Media
If you’ve just opened a business or haven’t yet set up social media channels for your existing business, the world of social media can be one that’s overwhelming for some. You’re probably well aware of why you need social media: You can build...
by Andrew Leschnik | Nov 2, 2018 | Marketing Automation
If you’re planning an event for your business, you have enough to worry about: the venue, the guest list, the entertainment, the food and drinks, the programming, what you hope guests will take away from it and more. If you want people to show up to your event,...
by Andrew Leschnik | Oct 19, 2018 | Conversion Optimization
The sad news is, most people who visit your e-commerce site ultimately won’t click “purchase” on their first visit. The 2017 E-Commerce Benchmark KPI Study, an analysis of more than 140 million website sessions and more than $530 million in online...
by Andrew Leschnik | Oct 12, 2018 | SEO
Have you always had a solid ranking for a particular web page or piece of content, and all of a sudden it has tumbled? Or have you noticed in your analytics tool that your overall traffic has taken a significant dip? If nothing much has changed on your end in terms of...
by Andrew Leschnik | Oct 5, 2018 | Content Marketing, Inbound Marketing
Most marketers are using content marketing in their strategies, with MarketingProfs reporting 91% of B2B marketers and 86% of B2C marketers using it in 2018. Content marketing works – it notches three times as many leads and costs nearly two-thirds less money than...