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5 Pay-Per-Click Mistakes You’re Making

Spending your company's cold hard dollars on online advertising is understandably a considerable investment. The good news is with pay-per-click advertising, unlike traditional advertising methods like billboards or TV spots, you only pay when you get a conversion....

7 Signs You Need Help with SEO

If you are aware of search engine optimization (SEO) and recognize you need to a strategy for your business, that's a positive first step toward increasing your revenue through digital marketing. Some of the reasons why SEO is so valuable, points out Search Engine...

10 Email Marketing Campaign A/B Test Ideas

If you're sending out emails but aren't testing them, you're missing out on actionable data to help you improve your campaigns. When you use marketing automation software for email marketing, you can send variances of the same email to different recipients. By...

What AI Means for Content Marketing

Don't worry, writers: the robots aren't coming for your jobs...yet. They actually may be able to help your work become more efficient, particularly if you work in the arena of content marketing. Artificial intelligence (AI) can help eliminate mundane content marketing...

A Guide to Paid Advertising on Mobile

For the first time, mobile paid search advertising has overtaken desktop, with advertising on mobile search and social media channels dominating paid adsĀ in Q2 2018. It's not surprising, really, considering mobile internet usage has surpassed desktop since 2016....

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