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9 Ways to Increase E-Commerce Conversions

The sad news is, most people who visit your e-commerce site ultimately won't click "purchase" on their first visit. The 2017 E-Commerce Benchmark KPI Study, an analysis of more than 140 million website sessions and more than $530 million in online revenue, found...

5 Ways to Improve the Customer Experience in Paid Ads

When it comes to choosing a product or service, customer experience rules. It's predicted to be the main differentiator for businesses by 2020 or sooner, more important than price and product, according to consulting firm Walker. Already, 71 percent of companies cite...

Why You Should Test Every Email You Send

Marketing automation helps companies save time and increase leads and conversions through personalization and enhanced reporting. One feature of marketing automation that should never be overlooked is testing, especially when it comes to emails. Most companies agree...

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