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5 Times You Should Use Paid Advertising

There's a variety of digital marketing solutions out there, and paid advertising is one that can be very effective for a wide range of businesses. Unlike paid advertising through traditional means, like a TV commercial or billboard, paid advertising online is powerful...

TOFU, MOFU and BOFU: Not New Vegan Dishes

Back in sales days of yore, cold calling and hassling people who might not be anywhere near qualified leads to buy a product was the norm. Today, it's vital to nurture those leads and provide relevant and helpful information at the exact time a lead needs it. Lead...

What Micro-Moments Mean for Your Website Design

Google, the granddaddy of all web searches, has declared that micro-moments are the most important brand battleground. Google says micro-moments are tied to mobile use, and Google defines them as the instant-access, fragmented interactions people have with online...

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