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5 Ways to Improve the Customer Experience in Paid Ads

When it comes to choosing a product or service, customer experience rules. It's predicted to be the main differentiator for businesses by 2020 or sooner, more important than price and product, according to consulting firm Walker. Already, 71 percent of companies cite...

Why You Should Test Every Email You Send

Marketing automation helps companies save time and increase leads and conversions through personalization and enhanced reporting. One feature of marketing automation that should never be overlooked is testing, especially when it comes to emails. Most companies agree...

How to Get More High-Quality Links for Your Site

If you want to rise up Google search results, links and content are two of the most important factors to make it happen. The search engine giant admitted so with its Penguin algorithm update, which also punishes sites for keyword-stuffing and link schemes. The main...

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