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9 Ways to Increase E-Commerce Conversions

9 Ways to Increase E-Commerce Conversions

The sad news is, most people who visit your e-commerce site ultimately won't click "purchase" on their first visit. The 2017 E-Commerce Benchmark KPI Study, an analysis of more than 140 million website sessions and more than $530 million in online revenue, found...

5 Ways to Improve the Customer Experience in Paid Ads

5 Ways to Improve the Customer Experience in Paid Ads

When it comes to choosing a product or service, customer experience rules. It's predicted to be the main differentiator for businesses by 2020 or sooner, more important than price and product, according to consulting firm Walker. Already, 71 percent of companies cite...

Should Your Business Use Snapchat? Our Complete Guide

Should Your Business Use Snapchat? Our Complete Guide

Snapchat: you've probably heard about it, but you may be wondering if it's useful for your brand, or what the heck it even is. With 188 million global users and 37 million of them in the United States, your target customers (and your competitors) might be using it....

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