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How to Promote Your Next Event with Marketing Automation
If you're planning an event for your business, you have enough to worry about: the venue, the guest list, the entertainment, the food and drinks, the programming, what you hope guests will take away from it and more. If you want people to show up to your event,...
9 Ways to Increase E-Commerce Conversions
The sad news is, most people who visit your e-commerce site ultimately won't click "purchase" on their first visit. The 2017 E-Commerce Benchmark KPI Study, an analysis of more than 140 million website sessions and more than $530 million in online revenue, found...
What Is Negative SEO, and How Can It Impact Your Business?
Have you always had a solid ranking for a particular web page or piece of content, and all of a sudden it has tumbled? Or have you noticed in your analytics tool that your overall traffic has taken a significant dip? If nothing much has changed on your end in terms of...
What Is Interactive Content Marketing? How Can Your Business Use It?
Most marketers are using content marketing in their strategies, with MarketingProfs reporting 91% of B2B marketers and 86% of B2C marketers using it in 2018. Content marketing works – it notches three times as many leads and costs nearly two-thirds less money than...
5 Ways to Improve the Customer Experience in Paid Ads
When it comes to choosing a product or service, customer experience rules. It's predicted to be the main differentiator for businesses by 2020 or sooner, more important than price and product, according to consulting firm Walker. Already, 71 percent of companies cite...
Should Your Business Use Snapchat? Our Complete Guide
Snapchat: you've probably heard about it, but you may be wondering if it's useful for your brand, or what the heck it even is. With 188 million global users and 37 million of them in the United States, your target customers (and your competitors) might be using it....
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