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Why You Should Test Every Email You Send
Marketing automation helps companies save time and increase leads and conversions through personalization and enhanced reporting. One feature of marketing automation that should never be overlooked is testing, especially when it comes to emails. Most companies agree...
Why Negative Reviews Aren’t Necessarily Bad for SEO
You've put your heart and soul into your business. When you see a negative review online, it can be devastating, but realize that no business is perfect. In fact, negative reviews can actually provide some unexpected benefits for your business, including how they...
Retargeting Explained: A Beginner’s Guide to How to Use It
There's a psychological principle called the exposure effect, also known as “familiarity breeds liking.” You know how the first time you hear a song on the radio, maybe you don't understand how anyone else would like it, but after 20 or so times of hearing it, it...
How to Get More High-Quality Links for Your Site
If you want to rise up Google search results, links and content are two of the most important factors to make it happen. The search engine giant admitted so with its Penguin algorithm update, which also punishes sites for keyword-stuffing and link schemes. The main...
Stats That Prove Why Businesses Should Use Marketing Automation
Technology helps make marketers' jobs more efficient. Marketing automation tools unleash digital campaigns based on user actions, so marketers don't have to manually manage every aspect of a campaign. Think about all the mundane tasks a marketer might spend time on,...
Podcasting 101: Should Your Business Use This Content Marketing?
Today's consumers are multitaskers. They read their smartphones while they're waiting in line. They check social media updates while grocery shopping. And they listen to podcasts while driving, while exercising and, yes, even while working sometimes. A podcast is an...
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