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5 Pay-Per-Click Mistakes You’re Making
Spending your company's cold hard dollars on online advertising is understandably a considerable investment. The good news is with pay-per-click advertising, unlike traditional advertising methods like billboards or TV spots, you only pay when you get a conversion....
7 Signs You Need Help with SEO
If you are aware of search engine optimization (SEO) and recognize you need to a strategy for your business, that's a positive first step toward increasing your revenue through digital marketing. Some of the reasons why SEO is so valuable, points out Search Engine...
10 Email Marketing Campaign A/B Test Ideas
If you're sending out emails but aren't testing them, you're missing out on actionable data to help you improve your campaigns. When you use marketing automation software for email marketing, you can send variances of the same email to different recipients. By...
What AI Means for Content Marketing
Don't worry, writers: the robots aren't coming for your jobs...yet. They actually may be able to help your work become more efficient, particularly if you work in the arena of content marketing. Artificial intelligence (AI) can help eliminate mundane content marketing...
A Guide to Paid Advertising on Mobile
For the first time, mobile paid search advertising has overtaken desktop, with advertising on mobile search and social media channels dominating paid ads in Q2 2018. It's not surprising, really, considering mobile internet usage has surpassed desktop since 2016....
5 Reasons Why Your Inbound Marketing Efforts Aren’t Working
If you've already adopted an inbound marketing strategy for your business, you're probably aware of some of the potential benefits. Content marketing costs 62% less than outbound marketing and brings in three times as many leads Inbound marketing costs 61% less in...
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