by Andrew Leschnik | Nov 30, 2018 | Content Marketing
This summer, Google updated its Quality Rater Guidelines. Google’s main way of judging what search results it shows to people is finding the highest quality content to present. But this new update helps to hone in on how exactly low quality content is defined....
by Andrew Leschnik | Oct 5, 2018 | Content Marketing, Inbound Marketing
Most marketers are using content marketing in their strategies, with MarketingProfs reporting 91% of B2B marketers and 86% of B2C marketers using it in 2018. Content marketing works – it notches three times as many leads and costs nearly two-thirds less money than...
by Andrew Leschnik | Aug 28, 2018 | Authority Development, Content Marketing, Inbound Marketing, SEO
If you want to rise up Google search results, links and content are two of the most important factors to make it happen. The search engine giant admitted so with its Penguin algorithm update, which also punishes sites for keyword-stuffing and link schemes. The main...
by Andrew Leschnik | Aug 21, 2018 | Content Marketing
Today’s consumers are multitaskers. They read their smartphones while they’re waiting in line. They check social media updates while grocery shopping. And they listen to podcasts while driving, while exercising and, yes, even while working sometimes. A...
by Andrew Leschnik | Aug 7, 2018 | Content Marketing
Don’t worry, writers: the robots aren’t coming for your jobs…yet. They actually may be able to help your work become more efficient, particularly if you work in the arena of content marketing. Artificial intelligence (AI) can help eliminate mundane...
by Andrew Leschnik | Jul 23, 2018 | Blog, Blogging, Content Marketing, Inbound Marketing
As marketers, we’re constantly deciphering changes to Google algorithms and adapting marketing efforts to make them better adapted to search trends. When Google releases information giving direct insight into their own process, it’s definitely something to...
