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What Is Interactive Content Marketing? How Can Your Business Use It?

What Is Interactive Content Marketing? How Can Your Business Use It?

by Andrew Leschnik | Oct 5, 2018 | Content Marketing, Inbound Marketing

Most marketers are using content marketing in their strategies, with MarketingProfs reporting 91% of B2B marketers and 86% of B2C marketers using it in 2018. Content marketing works – it notches three times as many leads and costs nearly two-thirds less money than...
How to Get More High-Quality Links for Your Site

How to Get More High-Quality Links for Your Site

by Andrew Leschnik | Aug 28, 2018 | Authority Development, Content Marketing, Inbound Marketing, SEO

If you want to rise up Google search results, links and content are two of the most important factors to make it happen. The search engine giant admitted so with its Penguin algorithm update, which also punishes sites for keyword-stuffing and link schemes. The main...
5 Reasons Why Your Inbound Marketing Efforts Aren’t Working

5 Reasons Why Your Inbound Marketing Efforts Aren’t Working

by Andrew Leschnik | Jul 31, 2018 | Inbound Marketing

If you’ve already adopted an inbound marketing strategy for your business, you’re probably aware of some of the potential benefits. Content marketing costs 62% less than outbound marketing and brings in three times as many leads Inbound marketing costs 61%...
5 Content Marketing Tips to Learn from Google’s Own Style Guide

5 Content Marketing Tips to Learn from Google’s Own Style Guide

by Andrew Leschnik | Jul 23, 2018 | Blog, Blogging, Content Marketing, Inbound Marketing

As marketers, we’re constantly deciphering changes to Google algorithms and adapting marketing efforts to make them better adapted to search trends. When Google releases information giving direct insight into their own process, it’s definitely something to...
TOFU, MOFU and BOFU: Not New Vegan Dishes

TOFU, MOFU and BOFU: Not New Vegan Dishes

by Andrew Leschnik | Jun 7, 2018 | Inbound Marketing

Back in sales days of yore, cold calling and hassling people who might not be anywhere near qualified leads to buy a product was the norm. Today, it’s vital to nurture those leads and provide relevant and helpful information at the exact time a lead needs it....
Why Your Company Mission Statement Matters for Inbound Marketing

Why Your Company Mission Statement Matters for Inbound Marketing

by Andrew Leschnik | Apr 24, 2018 | Inbound Marketing

For some companies, a mission statement isn’t much more than an afterthought. Some businesses may be too small to think it matters. Others may be so focused on all the other moving parts of a business, one is added to a website “in the meantime” and never gets...
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