by Andrew Leschnik | Oct 5, 2018 | Content Marketing, Inbound Marketing
Most marketers are using content marketing in their strategies, with MarketingProfs reporting 91% of B2B marketers and 86% of B2C marketers using it in 2018. Content marketing works – it notches three times as many leads and costs nearly two-thirds less money than...
by Andrew Leschnik | Aug 28, 2018 | Authority Development, Content Marketing, Inbound Marketing, SEO
If you want to rise up Google search results, links and content are two of the most important factors to make it happen. The search engine giant admitted so with its Penguin algorithm update, which also punishes sites for keyword-stuffing and link schemes. The main...
by Andrew Leschnik | Jul 31, 2018 | Inbound Marketing
If you’ve already adopted an inbound marketing strategy for your business, you’re probably aware of some of the potential benefits. Content marketing costs 62% less than outbound marketing and brings in three times as many leads Inbound marketing costs 61%...
by Andrew Leschnik | Jul 23, 2018 | Blog, Blogging, Content Marketing, Inbound Marketing
As marketers, we’re constantly deciphering changes to Google algorithms and adapting marketing efforts to make them better adapted to search trends. When Google releases information giving direct insight into their own process, it’s definitely something to...
by Andrew Leschnik | Jun 7, 2018 | Inbound Marketing
Back in sales days of yore, cold calling and hassling people who might not be anywhere near qualified leads to buy a product was the norm. Today, it’s vital to nurture those leads and provide relevant and helpful information at the exact time a lead needs it....
by Andrew Leschnik | Apr 24, 2018 | Inbound Marketing
For some companies, a mission statement isn’t much more than an afterthought. Some businesses may be too small to think it matters. Others may be so focused on all the other moving parts of a business, one is added to a website “in the meantime” and never gets...
