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7 Influencer Marketing Trends to Watch in 2019

7 Influencer Marketing Trends to Watch in 2019

by Andrew Leschnik | Jan 4, 2019 | Influencer Marketing

Think reality stars hawking products on Instagram is on the outs? Think again. According to Adweek, the influencer marketing industry is estimated to reach $10 billion by 2020. More than two-thirds of marketers in 2018 thought influencer marketing campaigns positively...
Should Your Business Use Snapchat? Our Complete Guide

Should Your Business Use Snapchat? Our Complete Guide

by Andrew Leschnik | Sep 21, 2018 | Influencer Marketing

Snapchat: you’ve probably heard about it, but you may be wondering if it’s useful for your brand, or what the heck it even is. With 188 million global users and 37 million of them in the United States, your target customers (and your competitors) might be...
5 Ways to Nurture an Influencer Marketing Relationship

5 Ways to Nurture an Influencer Marketing Relationship

by Andrew Leschnik | Jul 16, 2018 | Influencer Marketing

If you’ve decided to use influencer marketing for your business, you’re probably well aware of the benefits you can reap. There’s increased brand awareness, educating leads in search of the solution you offer about why you’re the best to...
Don’t Make These 4 Common Mistakes with Your Influencer Marketing

Don’t Make These 4 Common Mistakes with Your Influencer Marketing

by Andrew Leschnik | Jun 11, 2018 | Influencer Marketing

More than 40 percent of your target audience is using ad blocking, Marketing Land reports. To get in front of users, you have to infiltrate the content they’re viewing. Influencer marketing is an effective way to do this, since content influencers publish is...
How to Form Influencer Relationships on Twitter

How to Form Influencer Relationships on Twitter

by Andrew Leschnik | Apr 20, 2018 | Influencer Marketing, Social Media

Twitter has always provided businesses with unique opportunities to get directly in contact with their customers and many use it to from influencer relationships for their brand and the brands of those they engage with. Now, amid developments like increasing criticism...
8 Steps to Find the Perfect Influencer for Your Audience

8 Steps to Find the Perfect Influencer for Your Audience

by Andrew Leschnik | Mar 9, 2018 | Influencer Marketing

If you haven’t already decided to use influencer marketing in your digital strategy, here are some compelling reasons why you should: 70 percent of millennials are influenced by peers in buying decisions Non-celebrity bloggers are 10 times more likely to...
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