by Andrew Leschnik | Jan 4, 2019 | Influencer Marketing
Think reality stars hawking products on Instagram is on the outs? Think again. According to Adweek, the influencer marketing industry is estimated to reach $10 billion by 2020. More than two-thirds of marketers in 2018 thought influencer marketing campaigns positively...
by Andrew Leschnik | Sep 21, 2018 | Influencer Marketing
Snapchat: you’ve probably heard about it, but you may be wondering if it’s useful for your brand, or what the heck it even is. With 188 million global users and 37 million of them in the United States, your target customers (and your competitors) might be...
by Andrew Leschnik | Jul 16, 2018 | Influencer Marketing
If you’ve decided to use influencer marketing for your business, you’re probably well aware of the benefits you can reap. There’s increased brand awareness, educating leads in search of the solution you offer about why you’re the best to...
by Andrew Leschnik | Jun 11, 2018 | Influencer Marketing
More than 40 percent of your target audience is using ad blocking, Marketing Land reports. To get in front of users, you have to infiltrate the content they’re viewing. Influencer marketing is an effective way to do this, since content influencers publish is...
by Andrew Leschnik | Apr 20, 2018 | Influencer Marketing, Social Media
Twitter has always provided businesses with unique opportunities to get directly in contact with their customers and many use it to from influencer relationships for their brand and the brands of those they engage with. Now, amid developments like increasing criticism...
by Andrew Leschnik | Mar 9, 2018 | Influencer Marketing
If you haven’t already decided to use influencer marketing in your digital strategy, here are some compelling reasons why you should: 70 percent of millennials are influenced by peers in buying decisions Non-celebrity bloggers are 10 times more likely to...