by Andrew Leschnik | Nov 2, 2018 | Marketing Automation
If you’re planning an event for your business, you have enough to worry about: the venue, the guest list, the entertainment, the food and drinks, the programming, what you hope guests will take away from it and more. If you want people to show up to your event,...
by Andrew Leschnik | Sep 10, 2018 | Marketing Automation
Marketing automation helps companies save time and increase leads and conversions through personalization and enhanced reporting. One feature of marketing automation that should never be overlooked is testing, especially when it comes to emails. Most companies agree...
by Andrew Leschnik | Aug 24, 2018 | Marketing Automation
Technology helps make marketers’ jobs more efficient. Marketing automation tools unleash digital campaigns based on user actions, so marketers don’t have to manually manage every aspect of a campaign. Think about all the mundane tasks a marketer might...
by Andrew Leschnik | Aug 10, 2018 | Marketing Automation
If you’re sending out emails but aren’t testing them, you’re missing out on actionable data to help you improve your campaigns. When you use marketing automation software for email marketing, you can send variances of the same email to different...
by Andrew Leschnik | Jul 9, 2018 | Marketing Automation
Marketing automation saves your business time and resources when attracting and nurturing leads and making sure your happy customers stay that way. Salesforce reports 67 percent of marketing leaders use a marketing automation platform. Is your business one of them?...
by Andrew Leschnik | May 10, 2018 | Marketing Automation
Depending on your product and business model, the number of touchpoints it takes for a prospective customer to turn into a sales lead will vary. On average, though, it takes about at least 7 interactions and as many as more than 13 touchpoints before a qualified sales...
