by Andrew Leschnik | Dec 20, 2018 | Paid Advertising
Like it or not, Facebook remains a juggernaut for how Americans consume media today. There were nearly 1.5 billion daily active users on Facebook in September 2018, and more than 2.2 billion monthly active users on Facebook as of September 30, 2018. Unfortunately,...
by Andrew Leschnik | Sep 28, 2018 | Paid Advertising
When it comes to choosing a product or service, customer experience rules. It’s predicted to be the main differentiator for businesses by 2020 or sooner, more important than price and product, according to consulting firm Walker. Already, 71 percent of companies...
by Andrew Leschnik | Aug 31, 2018 | Paid Advertising
There’s a psychological principle called the exposure effect, also known as “familiarity breeds liking.” You know how the first time you hear a song on the radio, maybe you don’t understand how anyone else would like it, but after 20 or so times of hearing...
by Andrew Leschnik | Aug 17, 2018 | Paid Advertising
Spending your company’s cold hard dollars on online advertising is understandably a considerable investment. The good news is with pay-per-click advertising, unlike traditional advertising methods like billboards or TV spots, you only pay when you get a...
by Andrew Leschnik | Aug 3, 2018 | Paid Advertising
For the first time, mobile paid search advertising has overtaken desktop, with advertising on mobile search and social media channels dominating paid ads in Q2 2018. It’s not surprising, really, considering mobile internet usage has surpassed desktop since 2016....
by Andrew Leschnik | Jun 28, 2018 | Paid Advertising
Have you ever searched for a business by typing in their exact name, and the first search result is an entirely different business altogether? When the first result or results are advertisements for other businesses, you’ve just encountered competitor targeting...
