
Conversion Optimization
Headquartered in Denver Serving Clients Nationwide
- Campaigns with guaranteed results
- Custom strategies designed for your business
- Ongoing split testing and conversion rate optimization
- Dramatic increase in your lead generation
- Dedicated support

Split testing

Data Driven enhancements

Increase your lead flow

Maximizes your ROI
INCREASE YOUR REVENUE WITH CONVERSION OPTIMIZATION
- Consistent split tests and conversion competitions increase your lead flow and maximize your revenue gains
- We leverage data and metrics to understand how visitors interact with your site and change elements accordingly
- With the best software and a professional team of conversion optimization experts, we help you crush your goals and grow your business
- Hyper detailed reporting will show your increases over time
- Dedicated support team acts as your marketing guide and a diligent steward of your marketing dollars
Conversion Rate Optimization
The ultimate goal of your marketing is to increase your revenue. Conversion optimization is a practice that directly focuses on this goal by ensuring your website is converting visitors into leads and ultimately paying customers as efficiently as possible.
Conversion optimization is a systematic approach that aims to improve the performance of your website. It is driven by insights, such as analytics and customer feedback. It is not based on guesses or hunches, nor is it blindly following trends in website design.
The ultimate goal of your marketing is to increase your revenue. Conversion optimization is a practice that directly focuses on this goal by ensuring your website is converting visitors into leads and ultimately paying customers as efficiently as possible.
Conversion optimization is a systematic approach that aims to improve the performance of your website. It is driven by insights, such as analytics and customer feedback. It is not based on guesses or hunches, nor is it blindly following trends in website design.
- Consistent split tests and conversion competitions increase your lead flow and maximize your revenue gains
- We leverage data and metrics to understand how visitors interact with your site and change elements accordingly
- With the best software and a professional team of conversion optimization experts, we help you crush your goals and grow your business
- Hyper detailed reporting will show your increases over time
- Dedicated support team acts as your marketing guide and a diligent steward of your marketing dollars
Multivariate Split Testing and A/B Testing
Sales Automation
Analysis & Reporting
What data is the most important? While there are several important types of data, you should prioritize tracking and understanding your conversion rate. Within Google Analytics, you can set Goal URLs, such as a thank you page after a sale is made, or the sales confirmation page. These goal URLs will dictate your conversion rate. You’ll also be able to see every step the visitor made prior to reaching this URL.
You may have more than one goal. For example, you may have one goal for when someone becomes a lead, and another for when someone makes a sale. Google Analytics will track both of these goals individually and together, depending on how you run the report.
The mission at hand is to increase your conversion rate. That’s the essence of conversion optimization. Once you’ve set up Goal URLs, experiment with A/B and multivariate split tests to see which changes increase your conversion rate. The tools you use to operate your A/B and multivariate tests will also provide insights into your conversion rate.
Track Every Click on Your Website
Analyzing Google Analytics data is well worth your time, but it only presents you with half the story. Where are people clicking around on your website? What did they click on before becoming a customer?
You might consider installing a heat-map on your site. Heat-maps track all mouse activity on your website along with time spent. You’ll be able to tell which menu items people are drawn to and which buttons attract the most clicks. A heat-map will even let you know if people are clicking on something that isn’t a button or link.
There are plenty of different providers of heat-maps to explore. Many of them are WordPress plugins (which you should definitely be using). Here’s a great list from the folks and WPBeginner that details the top heat-maps.
What do you do with this information? If people are overwhelmingly clicking on your ‘Pricing’ page, for example, you’ll want to revisit that page and run A/B and multivariate tests on it to enhance its optimization. As another example, if people are regularly clicking on an image thinking it’s a button, make that image a button! Essentially, you’ll want to use the heat-map to determine how to further optimize your site to cater to how people use it.
Secrect Shop your Business
You may also wish to hire someone else to act a secret shopper on your website. One of the best websites for this is UserTesting.com. On this website, a complete stranger will go through your website, discuss what they experience and provide you with feedback.
Add a Live Chat Service
There are multiple benefits that come with adding a live chat service, such as improving conversion rates, building customer loyalty and increasing average order size.
The folks over at Crazy Egg have put together a comprehensive list of the best live chat services to add to your website. Experiment with them and see which live chat services work best for you. Track and measure your conversion rate before and after to determine if it’s worth the price.
Your Business Needs Conversion Optimization
AlphaMind Studios prides itself on providing a measurable ROI to our clients. There is only one way to do that – provide campaigns that include conversion optimization so we and you know exactly what’s working!
Don’t suffer through another year of inferior marketing, Call us today: 303-832-5193 to schedule a free marketing evaluation!
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