It was May of 2014 and my boss was just getting to my Q1 performance review. Being in sales, I knew I hit my quarterly number. In fact, at the time of our meeting, I had already blown out my annual quota.
My performance meeting was filled with accolades and quite a few attaboys, but I felt a sickness in my stomach and started to sweat. My heart was pounding, and I convinced myself I was having a heart attack. I excused myself from the meeting and splashed some cold water on my face, but I could not shake an overwhelming feeling of my demise. I got in my car, called my wife who didn’t want me driving. However, my stubbornness prevailed and I drove myself to my doctor.
My doctor is a no nonsense, tell-it-how-it-is lady. She knows how to communicate with me: no filler, and no bullshit. So, when I tell her I am having a heart attack, she says to me, “No, Andrew, you’re not, but let’s see what’s going on with you.”
As it turned out, I was having a panic attack: a full-scale meltdown.
We have a saying in my house. I like to ask my kids, “What are we?” and they respond, “Leaders!” Then I ask, “What do leaders do?” and they respond, “The right thing no matter what.”
You see, despite my success in 2014, I didn’t feel like I was always doing the “right thing.” I’ve always been a stickler for setting proper expectations; but, as I brought in more and more sales, I felt that my ability to deliver those expectations was hampered. By proxy, I was letting my clients down, and those clients made sure I knew it.
I couldn’t sleep. I would wake up in the middle of the night having anxiety attacks, and if it were not for a rock-solid wife, I may have never recovered.
From the outside looking in, we were doing great. I was making more money than I ever thought I would, but I was miserable.
I learned a valuable lesson, our life must be about more than making money. There has to be a purpose beyond bank accounts. Around this time, one of my dearest friends introduced me to the book Making Money is Killing Your Business, and it shaped my future in a profound way.
I left my high-paying, six figure job and convinced some of the greatest marketing minds I know to follow me on this adventure.
We formed AlphaMind Studios, Inc.
Our agency experience showed us the complete lack of innovation and herd mentality of the digital marketing landscape. We had all witnessed our competitors recycling each other’s strategies, changing nothing but the sales rep and a catchy brand of their services. These agencies are the same through and through.
Their client attrition is terrible, and they replace lost revenue with new sales, with little care for the lack of promised results, or missed benchmarks. Rinse – Repeat. I knew there was a better way.
The success of a marketing campaign is simple to measure: what was the ROI? So, why are digital marketing campaigns judged solely by search rankings, traffic, and clicks? None of that matters without an ROI.
Our mission is simple: to make a tangible increase in our clients’ revenue. Equally as important, we want to make it easy for our clients to leave us if we fail to meet their goals.
We don’t use proprietary software. All of our websites are built in WordPress with widely used and highly rated plugins. We use MailChimp and Infusionsoft for marketing automation and set our clients up for success with the best tools and software available.
Our clients stay with us not because they are held hostage by custom developers, but because we deliver results.
Many of our competitors choose to work with multiple, competing businesses within a market. How is this ok? All of our clients are guaranteed 100% market exclusivity.
How many of you are in a Silver, Gold, or Platinum marketing package? And what the hell does that mean for your business? We don’t believe your business is a carbon copy of your competitors, so why should your marketing be?
There are no rubber stamp approaches to our marketing. Every campaign is tailored specifically to an individual client, their position within their competitive landscape, and their business goals.
A commonality we find among our competitors is overworked account managers. If an account manager has too many accounts, the level of service they are able to provide is greatly compromised. We limit our account managers to no more than 15 clients (less than half of what most agencies assign) because we will never compromise the expectation of exceptional service. Our clients are our partners in business and they are not replaceable.
I humbly invite you to take part in a free marketing evaluation. We designed our process to be comprehensive and to form a blueprint for marketing success. Our evaluations can and should be used to measure where you’re truly at in your market.
We are forging a new path and—ultimately—we hope our competitors will follow. We’d like nothing more than for shitty marketing to stop.
If you’re in the process of evaluating marketing providers or would like to learn more about how we are different, please call me on my personal cell: 720-940-1941. I will always make time to help you.
P.S. I sleep like a baby!