Influencer Marketing Agency

Headquartered in Denver Serving Clients Nationwide!

  • Connect with your target audiences influencers
  • Create content with publishers who already engage with your customers and clients
  • Premium article development establishing you as a trusted source of information
  • Build trust and increase conversions
  • Ongoing topic ideation and content distribution
  • Dedicated support

Build Authority

Content Distribution

Identify Your Influencers

Outreach and Article Creation

BUILD TRUST AND INCREASE YOUR REACH WITH INFLUENCER MARKETING

  • Multichannel offsite content creation and distribution
  • Social Influencer marketing
  • Detailed research and outreach to connect your business with the best influencers for your brand
  • Offsite optimization strategies that have been time proven and split tested
  • Dedicated account management ensures you’ll never be left in the dark.

Influencer Marketing

One of the keys to success in marketing online is establishing your brand as an authority in your industry. The most effective methods for establishing a business as an authority is influencer marketing. By becoming an authority in your industry, you will yield more traffic, more social interactions and – ultimately – more revenue.

Simply put, influencer marketing is the use of key thought leaders who already have the eyes, ears, and trust of your target audience, to deliver your message. Rather than using paid or other marketing approaches to reach this audience, you inspire or hire someone who is already influential to your target audience to spread the word for you.

Influencer marketing is not a standalone marketing technique. Instead, it coincides with social media marketing and content marketing to form a comprehensive strategy focused on building your brand and growing your revenue.

One of the keys to success in marketing online is establishing your brand as an authority in your industry. The most effective methods for establishing a business as an authority is influencer marketing. By becoming an authority in your industry, you will yield more traffic, more social interactions and – ultimately – more revenue.

Simply put, influencer marketing is the use of key thought leaders who already have the eyes, ears, and trust of your target audience, to deliver your message. Rather than using paid or other marketing approaches to reach this audience, you inspire or hire someone who is already influential to your target audience to spread the word for you.

Influencer marketing is not a standalone marketing technique. Instead, it coincides with social media marketing and content marketing to form a comprehensive strategy focused on building your brand and growing your revenue.

 

  • Multichannel offsite content creation and distribution
  • Social Influencer marketing
  • Detailed research and outreach to connect your business with the best influencers for your brand
  • Offsite optimization strategies that have been time proven and split tested
  • Dedicated account management ensures you’ll never be left in the dark.

How to Create an Effective Influencer Marketing Campaign

Find the Right Influencers

A successful influencer marketing campaign depends and relies on finding the right influencers for your industry.  Bear in mind, an influencer isn’t always an individual.  Influencers can be businesses or publications.  Money magazine may be considered an influencer in the financial industry for example.

Before you head to your favorite social network and start reaching out to people and companies to spread the word about your business, take a moment to consider if they are truly an influencer.  Let the following criteria be your guide:

  • Context – Influencers are only influencers within the right context.  Even the most popular Instagram models will do nothing to increase sales of a CRM software. Consider the industry that they influence, and determine if it strongly aligns with your business.
  • Reach – After you’ve determined that someone is a contextual fit for your brand, the next step is to understand the reach that they have.  What is their following on Twitter, Facebook, LinkedIn and any other relevant network?  You want an influencer with a wide reach within your target audience so that your message will be received by as many prospects as possible.
  • Actionability – How well does the influencer inspire action in their followers?  Ideally, this will occur naturally when the influencer is contextually within your niche and is also in alignment with your brand.  An ideal influencer is not a heavy-handed salesperson. Instead, they are interesting and engaging people who make soft recommendations, which their followers appreciate.

You may quickly discover that there are plenty of people that meet the above criteria.  So, it’s time to refine the image of the ideal influencer for your market:

  • What type of personality do you want?  Do you need an authoritative voice, an entertainer, or an activist?  Choose the best type of personality to promote your product or service.
  • What genre and niche should you target?  A genre is a wider category, with a niche being a smaller category within the genre.  Pick your genre, such as technology, travel, etc. at the beginning.  Then, pick your niche within that genre, such as cloud computing, budget travel, etc. This will allow you to form a targeted list of influencers.
  • What topics are relevant to your product or service?  Find a topic that your perfect influencer often discusses on their blogs or social media.  This topic is what you will reference when you reach out to influencers to explain why you’re a good fit.
  • What type of reach do they have?  Do they have an active blog with a regular readership?  Or do they have a massive Twitter army at their disposal?  Perhaps they have an active Instagram account to help drive a visual-focused campaign?  Consider the type of reach that will be best for your product or service and find an influencer that possesses that type of reach.

Now you have an excellent idea of how to identify influencers, and how to sort through them to determine which one(s) will work best for you and your brand. Now, how do you connect with them?

Connecting with Publishers

How do you know which influencers to work with?

Finding and connecting with influencers takes time and effort, but it is well worth the investment.  Start tracking the influencers you find.  There are several ways that you can find influencers:

  • Monitor social media –  Since most (if not all) influencers have a strong social media following, social media is a perfect place to begin searching for them.  If you’ve identified a focal social network for your influencer outreach marketing campaign, monitor that social network for influencers.  Use hashtags to follow conversations, and try to go back to who’s starting (or leading) them.  Look for active talkers in your industry, as they very well may be influencers.  You will have to spend a hefty amount of time isolating influencers on social networks, but it will be worth it.
  • Google Alerts –  One of the best ways to identify influencers in your niche is to set up a Google Alert for key terms within your industry.  Every day, you’ll receive an email with a list of articles that used those key terms. If you go through them every day, you’ll start to notice which blogs and websites are most active in your niche.  Make a note of repeating names in your list of potential influencers.
  • Blogs –  Most influencers have consistently updated blogs with a growing loyal audience or subscriber base.  Start by searching for blogs in your genre and niche using generic keywords.  Read through their posts and see if what they’re writing about is relevant to your industry.  Once you’ve found a handful of quality blogs, locate their SEO stats and social media profiles to flesh out their information on your list.

Creating the Right Topics

Most of the time, you’ll be asking influencers to promote a piece of content that is on your own website or blog.  While you may sometimes ask them to promote your product or service directly, they will typically simply share a blog post or article that you wrote (or paid someone else to write).

It’s of the utmost importance to create the right topics for your blog and website.  They must be relevant to your industry, audience and be timely.  If you fail to hit the mark, you’ll be wasting time and money producing content that nobody is interested in.

Creating the right topics to share with influencers is not a complex process:

  1. Research the pain points within your industry.  What are people having problems with?
  2. Analyze your competition to see what they’re posting about.  Investigate how well their blog posts are performing on social media.
  3. Browse through the blog posts and social media profiles of influencers in your industry.  By now, you’ve already created a list of influencers.  Make a daily effort to follow them online and see what they’re interested in (and what their audience is interested in).
  4. Write a list of blog post ideas only after you’ve completed the above steps.  Include the headline and a few sentences about what the blog post will be about.
  5. Start producing well-researched, in-depth blog posts.
  6. Publish them and reach out to influencers about them.  Simply say, “I believe you and your audience may be interested in this blog post.”
  7. Analyze how well your content performs online.  Is it boosting your traffic?  Is it growing your revenue?

Influencer Marketing Value

AlphaMind Studio’s inbound marketing strategies have a higher ROI than just about any other marketing strategy. We build campaigns that draw your target audience to you. From there we focus on converting them into paying clients. No one else in the industry offers campaigns with this level of detail.

Start boosting your revenue today! Contact us at: (303) 832-5193 to create a stellar inbound marketing campaign that will grow your business.

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