
Influencer Marketing Agency
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- Connect with your target audiences influencers
- Create content with publishers who already engage with your customers and clients
- Premium article development establishing you as a trusted source of information
- Build trust and increase conversions
- Ongoing topic ideation and content distribution
- Dedicated support

Build Authority

Content Distribution

Identify Your Influencers

Outreach and Article Creation
BUILD TRUST AND INCREASE YOUR REACH WITH INFLUENCER MARKETING
- Multichannel offsite content creation and distribution
- Social Influencer marketing
- Detailed research and outreach to connect your business with the best influencers for your brand
- Offsite optimization strategies that have been time proven and split tested
- Dedicated account management ensures you’ll never be left in the dark.
Influencer Marketing
One of the keys to success in marketing online is establishing your brand as an authority in your industry. The most effective methods for establishing a business as an authority is influencer marketing. By becoming an authority in your industry, you will yield more traffic, more social interactions and – ultimately – more revenue.
Simply put, influencer marketing is the use of key thought leaders who already have the eyes, ears, and trust of your target audience, to deliver your message. Rather than using paid or other marketing approaches to reach this audience, you inspire or hire someone who is already influential to your target audience to spread the word for you.
Influencer marketing is not a standalone marketing technique. Instead, it coincides with social media marketing and content marketing to form a comprehensive strategy focused on building your brand and growing your revenue.
One of the keys to success in marketing online is establishing your brand as an authority in your industry. The most effective methods for establishing a business as an authority is influencer marketing. By becoming an authority in your industry, you will yield more traffic, more social interactions and – ultimately – more revenue.
Simply put, influencer marketing is the use of key thought leaders who already have the eyes, ears, and trust of your target audience, to deliver your message. Rather than using paid or other marketing approaches to reach this audience, you inspire or hire someone who is already influential to your target audience to spread the word for you.
Influencer marketing is not a standalone marketing technique. Instead, it coincides with social media marketing and content marketing to form a comprehensive strategy focused on building your brand and growing your revenue.
- Multichannel offsite content creation and distribution
- Social Influencer marketing
- Detailed research and outreach to connect your business with the best influencers for your brand
- Offsite optimization strategies that have been time proven and split tested
- Dedicated account management ensures you’ll never be left in the dark.
Find the Right Influencers
A successful influencer marketing campaign depends and relies on finding the right influencers for your industry. Bear in mind, an influencer isn’t always an individual. Influencers can be businesses or publications. Money magazine may be considered an influencer in the financial industry for example.
Before you head to your favorite social network and start reaching out to people and companies to spread the word about your business, take a moment to consider if they are truly an influencer. Let the following criteria be your guide:
- Context – Influencers are only influencers within the right context. Even the most popular Instagram models will do nothing to increase sales of a CRM software. Consider the industry that they influence, and determine if it strongly aligns with your business.
- Reach – After you’ve determined that someone is a contextual fit for your brand, the next step is to understand the reach that they have. What is their following on Twitter, Facebook, LinkedIn and any other relevant network? You want an influencer with a wide reach within your target audience so that your message will be received by as many prospects as possible.
- Actionability – How well does the influencer inspire action in their followers? Ideally, this will occur naturally when the influencer is contextually within your niche and is also in alignment with your brand. An ideal influencer is not a heavy-handed salesperson. Instead, they are interesting and engaging people who make soft recommendations, which their followers appreciate.
You may quickly discover that there are plenty of people that meet the above criteria. So, it’s time to refine the image of the ideal influencer for your market:
- What type of personality do you want? Do you need an authoritative voice, an entertainer, or an activist? Choose the best type of personality to promote your product or service.
- What genre and niche should you target? A genre is a wider category, with a niche being a smaller category within the genre. Pick your genre, such as technology, travel, etc. at the beginning. Then, pick your niche within that genre, such as cloud computing, budget travel, etc. This will allow you to form a targeted list of influencers.
- What topics are relevant to your product or service? Find a topic that your perfect influencer often discusses on their blogs or social media. This topic is what you will reference when you reach out to influencers to explain why you’re a good fit.
- What type of reach do they have? Do they have an active blog with a regular readership? Or do they have a massive Twitter army at their disposal? Perhaps they have an active Instagram account to help drive a visual-focused campaign? Consider the type of reach that will be best for your product or service and find an influencer that possesses that type of reach.
Now you have an excellent idea of how to identify influencers, and how to sort through them to determine which one(s) will work best for you and your brand. Now, how do you connect with them?
Connecting with Publishers
Creating the Right Topics
Influencer Marketing Value
AlphaMind Studio’s inbound marketing strategies have a higher ROI than just about any other marketing strategy. We build campaigns that draw your target audience to you. From there we focus on converting them into paying clients. No one else in the industry offers campaigns with this level of detail.
Start boosting your revenue today! Contact us at: (303) 832-5193 to create a stellar inbound marketing campaign that will grow your business.
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