Marketing Automation
Automate and personalize your communication with your prospects!
Marketing Automation Services
Headquartered in Denver Serving Clients Nationwide
Automating your marketing can free up your valuable time to focus on the core competencies of your business. With marketing automation, you will efficiently and effectively gather leads, nurture those leads and convert them into more business.
Email is the primary tool for automating marketing. Building a valuable email list can be hard work, but with time and effort, it’ll become an automated way to educate both prospective and existing customers about your industry and business.
CALL TODAY 303-832-5193!
Creating Email Marketing Sequences
Crafting email marketing sequences is the first step towards automating your marketing attempts.
Automation technology has advanced allowing you to send completely different messaging based entirely on the actions (or lack of action) taken by the recipient. We call these “variable” campaigns and sequences. For example, if a prospect follows the desired action, like clicking a link in your email, automation can move the prospect to a different sequence with different messaging to help encourage further progress through the sales funnel. You can also use automation to prompt human action, like a phone call from your team based on particular actions from the recipient.
Recommended Tools for Marketing Automation
Interpreting Open Rate vs. Reply Rate
Split Test Subject Lines and Content Variables
How to Develop and Cultivate Your Email List
Data Integrity
If you’ve already accumulated lists of emails over the years, it’s a best practice to ensure the quality of your data before embarking on any sort of mass mailing. The idea behind validating your data is twofold:
- You’ll get better deliverability
- You’ll avoid being blacklisted by Email and Internet Service Providers (ESP, ISP).
Here are several affordable options to help you validate your data:
You might be surprised how much time it would take you to clean your own data. This is a worthwhile investment.
Dominate with Marketing Automation
Marketing automation ensures you’re consistent in your outreach. You’ll never miss a lead, nothing will fall through the cracks and most importantly, you’ll increase your revenue!
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(303) 832-5193
Location
1001 Bannock St. Suite 404
Denver, Colorado 80204
(303) 832-5193