Paid Advertising Campaigns
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Paid Advertising Solutions
Headquartered in Denver Serving Clients Nationwide
Paid advertising can be an excellent addition to your digital marketing efforts. When done correctly, paid advertising acts as fuel for the flame of everything else you’re doing. It can enhance your social reach, boost your SEO efforts, and significantly increase traffic to your site.
It is imperative that you know how to properly develop, display, and modify your paid advertising campaigns in order to make the most of your money. Done correctly, paid advertising will grow your business and increase your revenue.
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Create Your Paid Advertising Budget
Creating your budget is the first thing you should do before you start creating any sort of advertisement.
Before we dive diving into the numbers, it’s worth mentioning that you will have to spend a significant amount of money to see results from any paid advertising initiative. Too many business owners invest $20 on Facebook ads, don’t see any conversions, and give up. Be prepared to make paid advertising a healthy portion of your marketing budget.
What is your goal with paid advertising? It’s not to get clicks, followers or likes (although those are nice). Your goal is to generate revenue for your business, plain and simple.
Begin creating your budget by calculating the lifetime value of a single customer. You can do this by taking the total revenue of the past 12 months and dividing it by how many customers you have. You’ll end up with a number that represents the average annual value of a single customer.
With this number in hand, divide it by ⅓ to determine how much you might typically spend to acquire another new customer. So, if your average customer value for 12 months is $3,000, you’ll benefit from spending $1,000 to acquire a single new customer. Multiply this number by how many customers you’d like to acquire, and that’s a good benchmark on how much you should consider budgeting on paid advertising.
As you can see, paid advertising can quickly become expensive. But, with a careful eye on ROI and with prudent strategies, you’ll be investing in the upward growth of your company.
Strategies for Effective Paid Advertising
Display Ads
Pre-roll Advertisements
Retargeting and Remarketing
Pay-per-click (PPC) Programs
Pay-per-click (PPC) programs are an excellent way to advertise your brand and attract extremely targeted traffic. Google, Bing, and Yahoo! all offer PPC programs to help business owners obtain highly valuable search engine traffic without having to organically rank in the results.
There are several attractive benefits to using PPC advertising:
- Boosts business goals. Whatever your business goals are at the moment, a PPC campaign is waiting to help you achieve them. Whether you’re looking to expose your brand to a wider audience, grow your revenue, or reach thought leaders, you can make it happen with PPC.
- Easily measurable and trackable. Every PPC program out there has an in-depth analytics system built into it. Most of them will integrate themselves well with Google Analytics. You can use the multitude of data generated by your PPC campaigns to refine your efforts.
- Low barrier of entry. As long as you have an appropriate budget, you can start finding customers and clients through PPC programs. You don’t have to worry about organic search rankings or your social media following in order to start generating a revenue.
- Works well with other marketing initiatives. PPC programs work beautifully with every other marketing initiative that you have in the works. You can use PPC to boost specific blog posts, landing pages or social media profiles, driving traffic to the top of your marketing funnel.
- Highly targetable. Every PPC platform allows you to target incredibly precise demographics. Since most people who search using Google are signed into their Google Account, Google is able to serve them up ads based on their search history, age, and gender.
Are you ready to launch your paid advertising initiative? We’d love to help you craft your ads, place them in the right places, and boost your revenue. Contact us today: 303-832-5193 to receive a tailored paid advertising campaign and strategy.
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(303) 832-5193
Location
1001 Bannock St. Suite 404
Denver, Colorado 80204
(303) 832-5193