SEO (Search Engine Optimization)

Denver, CO

Search Engine Optimization (SEO) is an umbrella term for a series of practices that aim to acquire visitors from search engines. SEO requires both onsite and offsite techniques to ensure that your business shows up on the first page of relevant searches.

Every search engine aims to provide users with the most accurate results for their search term. Your goal is to create content that shows that you have the answers that prospective customers are seeking.

SEO once was a combination of tricks to manipulate search engine algorithms. Those days are long gone. Now, you need to have a great marketing campaign focused on providing stellar content. That’s why our motto at AlphaMind Studios is…

SEO is a Byproduct of Great Marketing


SEO = Great Marketing

If you’re marketing your business properly, SEO will happen naturally. You’ll attract links from high authority sites, you’ll have a wide social media reach, and your site will start to rank without engaging in any spammy and questionable SEO tactics.

Our prescription for great marketing is a holistic approach that relies on providing your website visitors with high-quality content that anticipates their needs, questions, and pain points. We’ll make you an authority in your industry by publishing the types of content that your target audience desires. Over time, you’ll attract more visitors, convert them into leads, and turn those leads into customers.

Onsite SEO

Onsite SEO


The Technical Side

The way that you design your website has a profound impact on SEO. Onsite SEO techniques call for crafting website content that is designed both for search engines and website visitors. Abiding by the following techniques will provide a better customer experience and allow search engines to truly understand your content.

  • Title Tags: As one of the most important elements of onsite SEO, title tags provide a concise description of the content. Your title tag will appear as the link on search engine results pages (SERPs), as well as on the tab when a visitor is on your website. Craft a title tag that accurately summarizes the content. Visitors expect the content to deliver on the promise of the title tag
  • Meta Tags: The most important meta tag is the meta description tag. On SERPs, the meta tag is the brief description that appears below the title tag. Visitors will read the meta description tag to decide if your content is worth their time. A stellar description tag will entice the visitors to click through and read your content. Make sure that the content is precisely described by your description tag.
  • Headings: Headings separate your content into different sections. Every heading should summarize the content that follows it. Create headings that convey the below section so visitors can easily scan your content to decide if it’s worth their time. Search engines also use headings to understand what the content is about.
  • Image Alt Tags: An image alt tag is a description of the image. It appears when visitors hover over the image. It will also appear as text if the image fails to load. An ideal alt tag will describe the image in plain English so that visitors will understand the image if it fails to load. Search engines also use image alt tags to index the images on your website.
  • Anchor Text: Use bold, italics, bullet points, and action colors to highlight specific words or sentences that are important to the overall content. A bolded or italicized word will stand out to your visitors, prompting them to read more. Both formatting options are ideal for making your content ‘scannable’ so visitors can quickly decide if they want to read the full piece of content.
  • Internal Linking: Linking to other content on your website encourages visitors to learn more about a specific topic, as well as guide search engines to other areas of your website. For example, if you’re writing a piece of content about forming an LLC, linking to another piece of content about how to name your business will create a better customer experience. Include internal links as often as possible to provide value to your visitors.
Offsite-SEO

Offsite SEO

The Outreach Side


You have a beautiful website that’s optimized for SEO, now what? It’s time to start your offsite SEO efforts. Offsite SEO is dependent on outreach to promote your site. There are a few different ways to accomplish this:

  • Influencer Outreach: An influencer is an authority in your industry. They are known for publishing stellar content that has set them apart from the rest. Make a list of all the influencers within your industry. Then, your goal is to reach out to them and form a relationship. This can be done with emails, tweets, or even phone calls. Avoid asking them for anything in the first message – simply say that you appreciate the content they provide and thank them. You may even wish to ask them a question about the industry. Build a relationship and then, down the line, you can ask them to share your content or even link to it.
  • Link Building: SEO is largely dependent on building links. You want links from authority websites that point back to your blog posts, articles, videos, or your home page. Influencer outreach will help you build a backlink profile. Simply creating stellar content that’s worth attention will also earn you quality links.
  • Reviews: You sell a product or service. Seek out people to review your product or service to help send website visitors in your direction. Of course, you’ll need to have a stellar product or service that will generate honest, positive reviews. A review will typically contain a link, which helps you build out your backlink profile
  • Share-Worthy Content: Quality content is at the core of SEO. Crafting shareable content will take a significant of time (and money), but it will spread your message far and wide. Research your industry thoroughly to discover what pain points or topics of interest haven’t been covered by influencers. Then, craft that content! Reach out to your list of influencers once you’re done. If what you’ve created is truly shareable, all you’ll have to do is send them a link and they’ll do the rest.
  • Social Media Promotion: Promoting your outstanding content on social media is a great way to boost your SEO. The goal is to reach influencers and others with blogs, who will then link to the content they found through social media. Additionally, social media promotion will help drive website visitors on its own.

Your website must be designed to engage users. SEO results happen when you provide an exceptional experience for your visitors. Technically sound SEO that doesn't improve how your website visitors engage with your brand misses the point.

There’s no question about it, a helpful, optimized website will:

  • Generate relevant traffic
  • Attract influencers to your brand
  • Convert visits into leads
  • Provide a tangible ROI

How does your website currently rank on Search Engines? More importantly, is your website converting traffic into revenue? Our SEO services will help you stand out in your competitive landscape and predictably bring in high-quality leads!

Business-Blog

Why Every Business Needs a Blog


Keywords are the foundation of SEO. However, you can only target so many keywords with your static content. Having a blog allows you to target more keywords through different blog posts.
For example, your primary keyword might be ‘yoga mats,’ which you target throughout your site. Your blog posts will allow you to target complementary keywords, such as ‘how to start doing yoga’ or ‘health benefits of yoga.’

Research your keywords using Google’s Keyword Planner. Enter the keywords you know that you need to target (if you sell yoga mats, ‘yoga mats’ is a must-target keyword). Then, the tool will provide you with similar keywords. Use these keywords to brainstorm ideas for blog posts.

Not only does a blog allow you to target more keywords, but it also allows you to produce regular content. Search engines value regularly published, fresh, original content.

Having a blog attached to your website allows you to engage in an ongoing content marketing campaign. Content marketing is, as the name implies, the act of using content to market your business. Content marketing is composed of the following steps (that keep repeating):

  • Develop Goals: What business metrics do you wish to boost with your content marketing initiative?
  • Research Your Target Audience: Who is going to spend money on your goods or services? Find out where they spend their time online. What are their pain points? You may even wish to create a comprehensive buyer persona to represent your target market.
  • Brainstorm Blog Post Ideas: What types of content will your target market appreciate? What are their pain points, and what do they yearn to learn? How can you incorporate your researched keywords into these blog posts?
  • Publish Outstanding Content: Whether you write them yourself or hire a writer, outstanding content is essential to content marketing. You must position yourself as an authority on the topic, and having well-written content on your blog is the best way to do just that.
  • Build an Audience: Guest posts are a great way to discover your audience. Find a popular blog in your industry and ask if you can provide them with free content in exchange for the exposure.
  • Promote Your Content: Some business owners decide to use paid methods of content promotion, but that’s not necessary. Instead, you can promote your content by reaching out to industry influencers. Simply ask them to read your content. If they like it, they may link to it or share it on social media. Your own social media profiles are another great way to promote your content.
  • Analyze: You’ve published great content and you’ve promoted it. Now it’s time to dive into the stats. How many website visitors did you acquire? Out of them, how many of them filled out a lead generation form? Out of those leads, how many became customers? Evaluate the success of your content, then head back to step one to do it all over again.

Add Onsite Content Regularly

It’s important to add new content your site regularly. Having an active blog is one way to accomplish this, but don’t neglect your static pages. Adding new static pages to your site will help keep your site fresh. Consider adding videos that you produce to your website as well.

The goal with adding onsite content regularly is to keep your site fresh and keep people coming back for more. Beyond that, search engines reward sites that are regularly updated. Adding new content to your site shows that you’re an active business that is investing in growing your online presence, something that both search engines and people can appreciate.

The ROI of SEO


Return on Investment (ROI) is an important metric to measure. Common business practices dictate that if an investment doesn’t yield a positive ROI, or if there are other marketing campaigns with a higher ROI, then the investment should be withdrawn.

To calculate your ROI of SEO, you’ll need to track the revenue generated by your SEO campaign. You may also wish to assign a goal value to non-revenue generating actions, such as lead generation.

Before calculating the ROI, you’ll want to designate a specific time frame for your SEO campaign to generate revenue. We recommend six months to a year. That way, you’ll have plenty of data to determine if the campaign was a success.

The ROI for SEO formula is:

ROI = (Total Website Revenue through SEO + Total Goal Value through SEO) – Cost of SEO Campaign / Cost of SEO campaign

The result of this formula is a percentage that tells the return of your investment in SEO. Is your current SEO campaign yielding a positive ROI? If not, we’d love to help. At AlphaMind Studios, everything we do is focused on boosting your revenue. Contact us today: 303-569-6810 to begin your tailored SEO campaign that will have a positive ROI.

ROI-SEO

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