SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is an umbrella term for a series of practices that aim to acquire visitors from search engines. SEO requires both onsite and offsite techniques to ensure that your business shows up on the first page of relevant searches.
Every search engine aims to provide users with the most accurate results for their search term. Your goal is to create content that shows that you have the answers that prospective customers are seeking.
SEO once was a combination of tricks to manipulate search engine algorithms. Those days are long gone. Now, you need to have a great marketing campaign focused on providing stellar content. That’s why our motto at AlphaMind Studios is…
SEO is a Byproduct of Great Marketing
If you’re marketing your business properly, SEO will happen naturally. You’ll attract links from high authority sites, you’ll have a wide social media reach, and your site will start to rank without engaging in any spammy and questionable SEO tactics.
Our prescription for great marketing is a holistic approach that relies on providing your website visitors with high-quality content that anticipates their needs, questions, and pain points. We’ll make you an authority in your industry by publishing the types of content that your target audience desires. Over time, you’ll attract more visitors, convert them into leads, and turn those leads into customers.
The Technical Side
The way that you design your website has a profound impact on SEO. Onsite SEO techniques call for crafting website content that is designed both for search engines and website visitors. Abiding by the following techniques will provide a better customer experience and allow search engines to truly understand your content.
The Outreach Side
You have a beautiful website that’s optimized for SEO, now what? It’s time to start your offsite SEO efforts. Offsite SEO is dependent on outreach to promote your site. There are a few different ways to accomplish this:
Your website must be designed to engage users. SEO results happen when you provide an exceptional experience for your visitors. Technically sound SEO that doesn't improve how your website visitors engage with your brand misses the point.
There’s no question about it, a helpful, optimized website will:
How does your website currently rank on Search Engines? More importantly, is your website converting traffic into revenue? Our SEO services will help you stand out in your competitive landscape and predictably bring in high-quality leads!
Why Every Business Needs a Blog
Keywords are the foundation of SEO. However, you can only target so many keywords with your static content. Having a blog allows you to target more keywords through different blog posts.
For example, your primary keyword might be ‘yoga mats,’ which you target throughout your site. Your blog posts will allow you to target complementary keywords, such as ‘how to start doing yoga’ or ‘health benefits of yoga.’
Research your keywords using Google’s Keyword Planner. Enter the keywords you know that you need to target (if you sell yoga mats, ‘yoga mats’ is a must-target keyword). Then, the tool will provide you with similar keywords. Use these keywords to brainstorm ideas for blog posts.
Not only does a blog allow you to target more keywords, but it also allows you to produce regular content. Search engines value regularly published, fresh, original content.
Having a blog attached to your website allows you to engage in an ongoing content marketing campaign. Content marketing is, as the name implies, the act of using content to market your business. Content marketing is composed of the following steps (that keep repeating):
Add Onsite Content Regularly
It’s important to add new content your site regularly. Having an active blog is one way to accomplish this, but don’t neglect your static pages. Adding new static pages to your site will help keep your site fresh. Consider adding videos that you produce to your website as well.
The goal with adding onsite content regularly is to keep your site fresh and keep people coming back for more. Beyond that, search engines reward sites that are regularly updated. Adding new content to your site shows that you’re an active business that is investing in growing your online presence, something that both search engines and people can appreciate.
The ROI of SEO
Return on Investment (ROI) is an important metric to measure. Common business practices dictate that if an investment doesn’t yield a positive ROI, or if there are other marketing campaigns with a higher ROI, then the investment should be withdrawn.
To calculate your ROI of SEO, you’ll need to track the revenue generated by your SEO campaign. You may also wish to assign a goal value to non-revenue generating actions, such as lead generation.
Before calculating the ROI, you’ll want to designate a specific time frame for your SEO campaign to generate revenue. We recommend six months to a year. That way, you’ll have plenty of data to determine if the campaign was a success.
The ROI for SEO formula is:
ROI = (Total Website Revenue through SEO + Total Goal Value through SEO) – Cost of SEO Campaign / Cost of SEO campaign
The result of this formula is a percentage that tells the return of your investment in SEO. Is your current SEO campaign yielding a positive ROI? If not, we’d love to help. At AlphaMind Studios, everything we do is focused on boosting your revenue. Contact us today: 303-569-6810 to begin your tailored SEO campaign that will have a positive ROI.
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