Technology helps make marketers’ jobs more efficient. Marketing automation tools unleash digital campaigns based on user actions, so marketers don’t have to manually manage every aspect of a campaign.
Think about all the mundane tasks a marketer might spend time on, when they could really be using that time to build creative campaigns that support lead generation and sales. Just a few tasks that marketing automation can support include:
- Posting on social media channels
- Building new email campaigns
- Publishing content
- Managing online contests
- Adding leads to a sales funnel
- Sending blogs to interested readers
If you feel like time is being wasted on certain marketing tasks, there might be an automation tool out there that can help. Here are some recent statistics that prove marketing automation tools are worth the investment.
1. The Best Companies Are Already Using It
More than 50% of companies use marketing automation, and 58% of B2B companies plan to adopt it. Out of marketing leaders, 67% use a marketing automation platform. Your competitors are using marketing automation to nurture relationships with customers and create more efficient processes. Spend in marketing automation is expected to increase more than 30% annually, according to a 2018 report.
2. Marketing Automation Increases Leads and Conversions
More than 80% of companies that use marketing automation increase leads, and 77% increase conversions. Marketing automation software puts relevant content in the hands of qualified leads, whose trust in a brand’s authority increases with the right content distribution. When more-qualified leads are delivered to sales, they are easier to convert.
3. Marketing Automation ROI Is Quick
More than 75% of businesses who use marketing automation see a positive return on investment in just the first year. Efforts like blogging and building up email marketing lists and social media followings do take up to months to see notable results, but once momentum is built, ROI can increase exponentially.
4. Marketing Automation Decreases Lead Communication Time
Once a lead is captured, fast follow-up is essential. A study reported by Harvard Business Review shows leads are 60 times more likely to be qualified when they’re followed up with within an hour, compared to waiting a day. Marketing automation can increase sale qualification rate by up to 400% because of faster follow-ups.
5. Top-Performing Companies Are Dedicated to Automation
Nearly 80% of top-performing companies have used marketing automation for two or more years. The longer marketing automation software is used, the more data it can gather to provide better analytics and insights that can be used to drive marketing decisions and strategy.
6. Marketing Automation Improves Personalization
Marketing automation makes messaging more personalized and relevant, which positively impacts revenue. More than 75% of email revenue is generated by triggered campaigns, which are email campaigns created with marketing automation software. Companies that use email marketing automation are 133% more likely to send messages that coincide with a buyer’s journey. These triggered emails deploy when users take specific actions, which increases the relevancy of the emails.
7. Marketing Automation Enhances Reporting
Nearly 90% of marketers say reducing time spent on preparing analysis and reports is a crucial need. Not only is manual reporting time-consuming, but it also increases the likelihood of errors. A marketing automation tool with built-in reporting automatically tracks data to present real-time insights. This enables marketers to make smarter decisions in an instant.
So, How Do You Get Started with Marketing Automation?
To get started with marketing automation, identify the marketing problems and goals you currently have. Some common ones that might pop up include:
- The sales team is not receiving enough leads that are qualified, which creates a bottleneck in sales
- Work is being done (content marketing, social media, emails, etc.) with no real way to measure its effectiveness
- The same messages are being sent to people on various stages of the buyer’s journey, which is resulting in disengagement
- Manual processes are eating up too much time
- Marketing successes are taking too long to replicate manually
These are just a few signs that marketing automation can be a useful tool for a business. Ask your sales department what they need, and use that info for ideas on where to start with marketing automation.
Most marketing automation tools offer a free consultation and then trial. You can have your team test out several options at once before deciding on the solutions that can deliver the best return on investment.
At AlphaMind Studios, we’re huge fans of several types of marketing automation tools to help with email marketing campaigns, social media publishing and more. If you’d like to chat about what marketing automation tools could help your business, contact us.