Your home page isn’t the only part of your website that has valuable content. Why would you want it to be the only one that shows up in search results? If you feature contact information and calls to action throughout your website, you’ll want people to visit more pages in your site so there’s more of a chance of conversion. A deep linking strategy boosts your entire site content, which provides search engine optimization (SEO) benefits like:
- Lower bounce rate
- More time spent on page
- Higher pages per session
- Higher time per session
All these factors can positively affect your SEO. Plus, the more value you present web visitors, the more they’ll trust in your brand. When trust is built, your business gains more purchases.
While your home page may be the hero figure in your digital presence, all those other links on your website matter, too. Here is more information about deep linking and what it means for your business.
Deep Linking Defined
SEO ranking factors are constantly evolving, but a consistent ranking signal is the number of high-quality websites that link to your own website. That’s why digital marketing strategies like content marketing are so important. If you can get authoritative websites to link to your website as a source or in an author bio when you guest blog, you gain a high-quality backlink to your website. This signals to a search engine like Google that your website is trustworthy and provides valuable information to web searchers.
You may not realize that most of these links typically go to your home page. Since the home page of your website is the main welcoming link to your brand, that’s the one publishers or guest bloggers naturally think about linking to. It makes sense, but linking to your home page is just one valuable part of a successful SEO strategy. By linking to other relevant pages throughout your website on external sites, that helps to build up website authority for your whole site. A link on another website to a page on your website that is not the home page is a deep link.
Why do deep links matter? Here are some reasons.
- Deep links help to build authority for that page. If you’ve created a stellar piece of content like a blog post or article, the more links to that specific page from high-quality websites, the higher it can climb in a search engine. Outfit that page with a call to action and contact information for your brand, and it becomes a valuable lead generation tool.
- Deep links enhance the user experience. When a user is consuming content on another site and clicks on a link, they want to be taken to the most relevant information based on what they expect. If a link takes them to your home page, and they have to search around for what they thought they’d be presented with, that can increase user frustration and cause them to bounce.
- Deep links improve long tail phrase rankings. Long tail keywords are searches with at least three to four words. These tend to be very specific. While they may not get as much traffic as general keywords, they tend to have a higher conversion rate when the content matches the keyword search.
Deep linking also applies to mobile apps, where specific links can be sent to users to get to a section within an app that’s not the home page. For the purposes of this article, read on for how to improve deep linking for your main website.
How to Optimize Deep Links
Deep linking strategy goes beyond simply hoping that sites linking to yours link to the most relevant pages from your website every time. Use deep links to provide relevant and useful information in the right context throughout your marketing efforts. Some ideas include:
- Email marketing. Link to deep links wherever relevant in your email messaging. You can also add a valuable link to an email signature that provides great content for the recipient. This increases traffic to your website, can help increase website subscribers, and can aid in lead generation or conversions.
- Blog comments and forums. If you’re leaving a comment on a blog or forum and have relevant, valuable info in a link from your website that helps other readers and commenters, link there.
- Guest blogging. As a guest blogger, you’re providing valuable content to another site. Ask that you can create your own bio and choose the link that you include in it. Or, add a relevant deep link in your blog content.
You can also use deep linking on other sites where your brand has a presence. For example, deep linking to a blog post as what you list for your Instagram website can send more people to that content. Or, when you sign up for a profile on a site, use a link that relates more to the site you’re signing up for than just your home page. The more you can build up high authority throughout your website and not just your home page, the more SEO value your entire site gains.
Need Help with Deep Linking and SEO?
If your business wants to optimize its deep linking strategy and improve SEO results all-around, AlphaMind Studios can help. From SEO strategy creation to execution, our focus is on improving revenue for businesses through better search results. Get a free SEO consultation here.